United Kingdom100 cm Jumbo Soft Plush Elephant sold via Amazon (ASIN B084GQXFC8; model 13022023) is a soft plush elephant with pink feet and ears. It was originally marketed as a pillow and could present a serious suffocation risk to a child under 12 months. Consumers who bought it before 22 July 2025 should review the OPSS Product Safety Alert and NHS safer sleep guidance and ensure it is not used as a baby sleep aid or placed in a baby’s sleep environment.
What's being recalled
Product Safety Report for 100cm Jumbo Soft Plush Elephant which as originally marketed, presented a serious risk of suffocation.
Type: Toys – Dolls/Soft Toys (Non Powered)
Model Number: 13022023
Amazon ASIN: B084GQXFC8
Amazon Listing Name: 100 cm Jumbo Soft Plush Elephant Giant Super Cuddly Toy Stuffed Pillow Cute Teddy Gift
Country of Origin: China
Product Description: Soft plush elephant with pink feet and ears.
How to identify it
PSD notification number: 2607-0141
Notified by: Office for Product Safety and Standards
The hazard
The product was originally marketed as a pillow. If used as a pillow in an unsupervised sleep environment, it could present a serious risk of suffocation to a child under 12 months.
OPSS has recently published a Product Safety Alert for Baby Sleep Pillows, which highlights the risk that sleep pillows may pose to babies: Product Safety Alert (PA8).
Further information on safe sleeping for babies can be found on the NHS website at the following link: https://www.nhs.uk/start-for-life/baby/baby-basics/newborn-and-baby-sleeping-advice-for-parents/safe-sleep-advice-for-babies/
The product as originally marketed did not meet the requirements of the General Product Safety Regulations 2005.
What to do
Warning consumers of the risks and making the marketing of the product subject to prior conditions.
On 22 July 2025, Magic Toy Shop Ltd amended the Amazon product listing to remove references to the product being used as a pillow and to ensure that it is marketed solely as a soft toy.
Consumers who purchased the product prior to 22 July 2025 are advised to review the Product Safety Alert and NHS safer sleep guidance referenced above and ensure that the product is not used as a baby sleep aid or placed in a baby’s sleep environment.
The official notice
This page is a summary of the notice published by Office for Product Safety and Standards, collected from Office for Product Safety and Standards. Check the original before you act on it.
Read the official notice (opens in a new tab)