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Kids & baby European Union Import rejected at border; Destruction of product

Brilliant Intelligent Machine Factory playmat safety alert: choking risk

Playmat
Image: United Kingdom in respect of Northern Ireland via EU Safety Gate

The Brilliant Intelligent Machine Factory playmat sold as “Baby Fitness Blanket (Play Mat)”, type AW2514810004-01, batch 1164, with electronic button toys and originating from the People’s Republic of China, is the subject of Safety Gate alert SR/02428/26. The ends of the arches are small and prominent enough to be placed in a child’s mouth and pose a choking risk; the product does not comply with the Toy Safety Directive, and imports were rejected at the border with compulsory destruction required for importers.

What's being recalled

Playmat with electronic button toys.

Country of origin: People's Republic of China.

How to identify it

Safety Gate alert SR/02428/26

Product name on the item: Baby Fitness Blanket (Play Mat)

Type or model: AW2514810004-01

Batch: 1164

The hazard

The end of the arches of the playmat are small and prominent enough for a small child to put them in the mouth and choke.

The product does not comply with the requirements of the Toy Safety Directive.

What to do

Import rejected at border (compulsory, importer).

Destruction of product (compulsory, importer).

The official notice

This page is a summary of the notice published by United Kingdom in respect of Northern Ireland via EU Safety Gate, collected from EU Safety Gate. Check the original before you act on it.

Read the official notice (opens in a new tab)

A little guidance

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