Skip to content

Kids & baby Canada Consumer product advisory

Health Canada warns that infant self-feeding devices previously available on Amazon.ca may pose choking and aspiration hazards

Infant self-feeding devices
Image: Health Canada

Infant self-feeding devices sold on Amazon.ca — including products described as bottle-holder or hands-free feeding pillows (ASINs B0FTG6PND1, B0G6X7N21T, B0G66HM4P2, B0FP4MTKW1, B0FXGPT354) manufactured in China — are affected; these devices allow a bottle to be positioned so an infant can feed unattended. They are banned in Canada because they can cause choking or aspiration, potentially leading to illness or death, and Health Canada advises consumers to stop using them immediately and safely dispose of them so they cannot be used again.

What's being recalled

Companies: Distributor: chengtaojie, Sichuan, Chengdu, China, enshishiquyangshangmaoyouxiangongsi, Enshi City, Hubei, China, HeFeiErLingWuEr, Anhui, Hefei, China, Kqinustyu, Shanghai, China, zousendianzi, Anhui, Hefei, China, Place of Origin, Manufactured in China.

How to identify it

An infant self-feeding device is any device which allows caregivers to position a feeding bottle in a way that allows an infant to feed themselves unattended. Self-feeding devices can be in the form of:

a device designed to support the bottle such that it can be stably placed either beside or on top of the infant, or

a device that positions a bottle nipple in the infant’s mouth without requiring the infant to hold the supportive device while feeding.

This alert involves the following products:

“Bottle Holder for Self Feeding, 2025 New Adjustable Feeding Pillow, Holder Hands Free, Plush Support Pillow, Washable, Soft, Bottles Holder Hands Free” (ASIN B0FTG6PND1)

“for Self Feeding, Adjustable Feeding was Pillow, Pillow, Plush Bottl Soft, Support” (ASIN B0G6X7N21T, ASIN B0G66HM4P2)

“Feeding Pillow for Newborns, Hands-Free Adjustable Baby Bottle Holder & Nursing Support, Relieve Parent’s Wrist, Arm & Back Fatigue for Comfortable Feeding” (ASIN B0FP4MTKW1)

“Bottle Holder Pillow, Neck Support Pad for Bottle Feeding Care, Bottles Feeding Pillow, Hands Free Plush Bottles for Travel Comfort & Easier Nursing Cushion for Mom, Arm & Wrist Relief” (ASIN B0FXGPT354)

The hazard

Infant self-feeding devices are banned in Canada.

These devices allow an infant to either hold the bottle and feed before developing the needed muscles to do this independently, or the bottles are situated in a way that makes it difficult for the infant to stop feeding. As a result, these products pose a choking or aspiration hazard to the infants using them, which can end in illness or death from aspirating the feeding liquid. When feeding, infants regurgitate small amounts of liquid food; therefore, they should be monitored at all times while feeding to ensure the caregiver can intervene if any concerning fluid intake or behaviours appear.

Feeding is traditionally interrupted periodically by the caregiver to burp the infant, which cannot be done if direct supervision is not provided. Unattended infant feeding practices are discouraged by Health Canada and Canadian professional medical associations as independent feeding should not be done until the child is ready.

What to do

Consumers who have these affected products should immediately stop using them and safely dispose of the items in such a way that they cannot be used again.

Regularly check the Healthy Canadians Recalls and Safety Alerts database for dangerous products and take action to remove items of concern.

Health Canada would like to remind consumers to report any health or safety incidents related to the use of these products or any other consumer product or cosmetic by filling out the Consumer Product Incident Report Form.

Related links

Keep safety in mind when shopping online

Bringing Consumer Products into Canada

Stay connected with Health Canada and receive the latest advisories and product recalls using social media tools.

The official notice

This page is a summary of the notice published by Health Canada, collected from Health Canada, CFIA and Transport Canada. Check the original before you act on it.

Read the official notice (opens in a new tab)

A little guidance

All guides

Search by name, description or tag. Press Enter to see every match.