United KingdomHeartwarming Hugs Bear 2 with Zipper Closure (Build‑A‑Bear), model 434464, is a brown weighted plush bear with a zipped pouch containing a heart filled with ceramic beads, sold in the UK from 21 January–6 March 2026. It was recalled because the zipper can detach, creating a small part that poses a choking hazard and does not meet the Toys (Safety) Regulations 2011; stop using it and return it to your local Build‑A‑Bear store for a refund or contact 0800 037 9782 or ProductHotline@buildabear.com.
What's being recalled
Product Recall for Heartwarming Hugs Bear 2 with Zipper Closure presenting a risk of choking.
Type: Toys - Dolls/Soft Toys (Non Powered)
Brand: Build-A-Bear
Model: 434464
Sales period: 21st January – 6th March 2026
Country of Origin: China
Product Description: Brown weighted plush bear with a zipped pouch. Inside the pouch is a heart filled with ceramic beads, which can be heated or cooled.
How to identify it
PSD notification number: 2605-0036
Notified by: Local Authority Trading Standards
The hazard
The product presents a risk of choking as it has been identified that the zipper on the bear’s pouch can detach, creating a small part.
This poses a choking hazard to young children, who have a natural tendency to explore objects by placing them in their mouths.
The product does not meet the requirements of the Toys (Safety) Regulations 2011.
What to do
The product has been recalled from end users by Build-A-Bear.
Consumers are advised to stop using the product immediately and return it to their local Build-A-Bear store for a refund. For more information please access: Product Safety Recalls, call 0800 037 9782, or email ProductHotline@buildabear.com.
The official notice
This page is a summary of the notice published by Office for Product Safety and Standards, collected from Office for Product Safety and Standards. Check the original before you act on it.
Read the official notice (opens in a new tab)