Canada
The Make Believe Ideas Groovy Baby 'I Spy a Fly!' board book (ISBN 9781836422594; green frog with orange netting on the front cover; final page shows a purple fly with googly eyes and four iridescent plastic wings) is affected. It was recalled because the fly’s wings on the last page may detach when pulled, posing a potential choking hazard. Consumers should stop using the book, pull the wings off the last page, cut each wing into four pieces, photograph the 16 pieces on or next to the last page before disposing of them in a trash bin inaccessible to children, and contact Make Believe Ideas with the photograph for a refund.
What's being recalled
Number sold: The company reported that 1,247 units of the affected products were sold in Canada.
Time period sold: The affected products were sold from March 2025 to June 2026.
Place of origin: Manufactured in the China.
Companies: Manufacturer: Make Believe Ideas Ltd., Hertfordshire, United Kingdom.
How to identify it
This recall involves the Make Believe Ideas Groovy Baby 'I Spy a Fly!' board book. The board book is identified by ISBN: 9781836422594 marked on the back cover of the book above the bar code. The book has a green frog with orange netting on the front cover. The final page shows an image of a purple fly with googly eyes and four iridescent plastic wings.
The hazard
The fly’s wings on the last page of the book may in some instances detach from the book when pulled, posing a potential choking hazard. Removing the wings from the book permanently eliminates the potential hazard from the book.
As of September 9, 2026, the company has received no reports of incident or injury in Canada.
What to do
Consumers should immediately stop using the recall product, pull the wings off the last page of the book, cut each wing into four pieces, and take a photograph of the 16 pieces on or next to the last page of the book before disposing of the pieces in a trash bin that is inaccessible to children. Consumers should contact Make Believe Ideas and submit the photograph confirming destruction for a refund.
For more information, consumers can contact Make Believe Ideas by telephone at 1-888-919-3919, 5 a.m. – 12 p.m. ET, Monday to Friday, by email at ispy@makebelieveideas.com or visit the company website.
Please note that the Canada Consumer Product Safety Act prohibits recalled products from being redistributed, sold or even given away in Canada.
Health Canada would like to remind consumers to report any health or safety incidents related to the use of this product or any other consumer product or cosmetic by filling out the Consumer Product Incident Report Form.
This recall is also posted on the OECD Global Portal on Product Recalls website. You can visit this site for more information on other international consumer product recalls.
The official notice
This page is a summary of the notice published by Health Canada, collected from Health Canada, CFIA and Transport Canada. Check the original before you act on it.
Read the official notice (opens in a new tab)
